How Hiring a Home Decorator & Professional Organizer Can Increase Your Airbnb’s Revenue
Owning a short-term rental property is more than just listing it on Airbnb or Vrbo— it’s about creating a unique vacation experience that not only amazes your guests, but also attracts high-paying guests, increases bookings, and maximizes your return on investment. One of the most overlooked yet powerful ways to achieve this is by hiring an expert! A home decorator will elevate the look of your home, attracting more guests simply from the stunning pictures on Airbnb and Vrbo. A professional organizer creates more efficiency within the home, making everything your guests may need easy to find (and easy for your housekeeping team to put back!).
If you’re a vacation rental owner looking to increase profit, these tips may sound familiar: according to Hostaway, an all-in-one vacation rental software for automating your Airbnb, Vrbo, Booking.com, Expedia, etc., the top 7 things you can do as an owner to grow your Airbnb’s revenue, nightly rate, and occupancy are:
Offer an Airbnb Experience
Price right
Optimize your listing
Elevate your amenities
Ensure cleanliness
Host more people
Become a Superhost
By hiring a home decorator and professional organizer, you can accomplish many of these necessary steps in one go, including offering an (amazing!) Airbnb experience, pricing right, optimizing your listing, elevating your amenities, ensuring cleanliness, and hosting more guests. Read on to learn how investing in your Airbnb will lead to increasing your property value, more bookings (by your ideal guests), happier guests, and more positive reviews.
1. Increase Property Value & Justify Higher Booking Rates
First impressions matter, and guests are willing to pay more for a home that looks and feels luxurious. Professional home decorators can transform your Airbnb into a stylish and cohesive space that photographs well, making it stand out in search results. Furthermore, guests who do stay in your vacation rental will be more happy than if they were in a drab, unattractive home. I have stayed at many Airbnbs, and there is a clear difference between an owner who simply lists their vacation rental in whatever state it’s in, versus an owner who puts thought into the look and feel of their rental. And it’s okay if interior design isn’t your cup of tea! Some home decorators, such as Expressive Aesthetics, specialize in creating unique vacation rentals based on your vacation rental location, ideal guest, and ideal booking rate. Read more about our home decorating services and how we can make your vacation rental beautiful.
As for how a professional organizer can elevate your vacation rental, a well-organized space signals quality, comfort, and attention to detail—things that travelers seek when booking accommodations. An organized home gives the perception of a high-end, well-maintained property, which will boost your property’s value immediately. When everything has its place, guests spend less time searching for something (or texting you for help) and spend more time enjoying their vacation. Read about how Expressive Aesthetics’ professional organizers can enhance your vacation rental and amaze your guests.
With better home decor and organization, guests are more likely to leave positive reviews, which leads to more bookings and allows you to confidently increase your nightly rates.
2. Attract Your Ideal Guest From Just The Listing
Whether your target guests are business travelers, families, or luxury vacationers, the way your Airbnb is designed and organized plays a crucial role in attracting them. A professional organizer and home decorator can help tailor your space to appeal to your ideal clientele by:
Choosing home decor and furniture that aligns with the type of guest you want to attract. Business travelers prefer modern and sleek decor with a dedicated workstation, while families prefer a cozy and inviting look with multiple sleeping options.
Creating a clutter-free, functional layout that enhances the guest experience and doesn’t take away from vacation time.
Incorporating thoughtful touches that are often overlooked, such as a well-stocked coffee station, a cozy office nook, or a linen closet with extra towels and bed sheets (categorized and labeled by bed size).
3. Enhance Guest Satisfaction Through The Power of Organization
A beautifully designed rental is only half the battle—organization is key to ensuring guests feel at home and stress-free. When guests struggle to find essential items like kitchen utensils and toiletries, it can lead to frustration and lower reviews. Professional organizers are experts in implementing smart storage solutions and labeling systems to keep everything in order. Here’s why it matters:
Easy-to-Find Amenities: Labeling kitchen utensils, appliances, remotes, and other frequently used items eliminates guesswork for guests, making their stay more convenient and enjoyable.
A Stress-Free Experience: A clutter-free and well-organized home reduces frustration and allows guests to fully enjoy their vacation.
Faster Turnover for Hosts: Clear organizational systems and labels help cleaning crews reset the space quickly, reducing turnaround time between guests and ensuring consistency.
4. Positive Reviews & Free Marketing
Hearing previous guests’ experiences is the best way for potential guests to make a decision on where to stay for their next vacation/trip. Make that decision easier for them by catching their eye with stunning pictures and giving each and every guest an exceptional experience. Guests who stay at a well-decorated and organized Airbnb are more likely to leave glowing reviews, return for future stays, and share their experience by word of mouth or on social media (free marketing!). More bookings and more positive reviews lead to becoming a Superhost and even more visibility in search results!
Ready to Elevate Your Vacation Rental?
If you’re looking to maximize your Airbnb’s potential, investing in a professional organizer and home decorator is the best strategy because we know how to increase your property’s value, in turn leading to increasing your booking rates and ensuring an unforgettable guest experience. A well-designed and organized vacation rental is the key to long-term success and happy guests.
Need help transforming your rental property? Contact us today to learn how we can enhance your Airbnb’s appeal and profitability!
